About us



About us 

Here we celebrate your beauty excellence and hair uniqueness.

At Adan products, we celebrate your excellence and uniqueness through products that are tailor-made for your particular hair type, needs, goals, and preferences. We are delighted about making every woman feel confident and excited about her hair. We believe every woman should be able to look her best, and this is why our products are here to help. Our products have been tested and confirmed to work for all HAIR TYPES, particularly kinky and coily hair.

Adan products is filling the gap in the curl-care hair care category, especially for those embarking on their natural hair journeys. Adan products offer every woman access to a personalized haircare experience as unique as they are. Adan Hair care’s commitment to producing a line of simplified, ingredient-inspired products that offer organic solutions to promote hair health is inspired by the understanding of the many concerns that curly-haired consumers face such as hydration, scalp health, shrinkage, detangling, definition, and delicate strands. 


Adan (noun) – pronounced “Adore”

Adan is a Malian term used to describe things or products that are of EXCELLENT quality, and Adan Products is an embodiment of just that. Adan products are created with a concerted focus on health and beauty. 

Our overarching essence is to encourage/help women of colour to embrace and rock their natural hair. Adan connotes excellence so we encourage every woman to embrace and adore their natural and best self.

At Adan Products, we believe that hair care is a conscious effort and thus should be rewarding. So, we are rewriting the rules of beauty and we are putting you in charge. Every day, we use the power of beauty to bring to life the possibilities that lie within each of us — inspiring every woman to become their best self. 

We offer Special Deals:

We value our customers, and we are always looking for new ways to reward them for their patronage. This is why we give our customers high quality products and  exclusive deals they can't find elsewhere. Our goal is to provide excellent service to our customers.

We ensure Customer Satisfaction:

We are aware that our customers are the driving force behind our business, and are always ready to go out of our way to exceed their expectations with every product they purchase from our store. We believe we can turn our visitors into not just customers but raving fans.

We help give woman the confidence, sophistication, and grace with which they inspire the world.


Founder: Fatoumata Wassa Yattara 






As the Founder and CEO of Adan Products, Wassa has been there and knows how the struggles to find the right products for her hair feel like.

She used to relax her hair to make it more manageable. Later on, she got weary of using the relaxer. The chemical in the relaxer made her hair thin and unhealthy.

After years of frustration with her hair, she decided to go natural, which means that now she doesn’t have any chemicals on or in her hair to alter its natural curl pattern.

Since this transition in her hair care routine, Wassa has discovered that maintaining her natural hair is not as much of a challenge as she first presumed.

After learning about her hair, different hair types, and hair products, she learned that many women of African descent struggled with the same hair issues then Wassa decided to create Adan products.

Wassas' mission has blossomed over the years into Adan Products, hair styling, and hair care treatment made simple. Her belief in optimal hair care with these stems from her hair journey. If you're looking for solutions, look no further than Adan Products! We are here to celebrate your excellence and uniqueness.

                                                            Our Team  

Our team has more than 17 years of experience they have obtained several licenses authorized by the Ministry of Health for hair beauty products. They worked extremely hard to come up with the perfect hair products for YOU.

Our Philosophy: "Every woman should be able to look her best", and these products are here to help. Our products work for all HAIR TYPES, especially kinky and coily hair.